Startup branding and rebranding package.
One selected startup will receive a customised professional service and production package from Omega Offset Printers, shaped around its business, products and most urgent growth needs.
One package. A complete transformation.
The final allocation will depend on the winner’s business type, products, current branding and most urgent growth needs.
The winner will not automatically receive every item listed. The audit establishes the right mix of strategy, design, production and launch support.
Where the value can go.
Maximum allocations create a transparent working budget. Value may move between categories after the audit according to actual business needs.
Twelve ways to build the brand.
Each component is selected and scoped after the business and brand audit. Deliverables are tailored rather than issued as a fixed bundle.
Business and Brand Audit
The transformation will begin with a detailed review of the startup.
Included activities may cover
- Founder and business consultation
- Product or service assessment
- Target-customer identification
- Competitor review
- Pricing and market-position review
- Existing logo and visual identity audit
- Packaging and label audit
- Signage and retail-presentation audit
- Social-media audit
- Website and digital-presence audit
- Customer-communication review
- Identification of major branding weaknesses
- Rebranding priority plan
Deliverable: a written Brand Audit and Transformation Roadmap explaining what should be retained, improved, redesigned or replaced.
Brand Name and Tagline Refinement
Where necessary, Omega may help sharpen how the business presents and explains itself.
Refinement may cover
- Business name
- Product name
- Brand pronunciation
- Brand meaning
- Tagline
- Brand story
- Short business introduction
- Customer-facing message
A complete business-name change will only be undertaken when justified and legally practical.
Logo and Visual Identity
A flexible identity system designed for consistent use across packaging, print and digital channels.
Identity system
- Logo concept development
- Primary and secondary logos
- Horizontal and vertical logo versions
- Icon or symbol
- Monochrome, reverse and small-size versions
- Colour palette
- Typography system
- Graphic patterns and supporting icons
- Brand shapes and visual elements
- Correct logo-spacing rules
- Incorrect-use examples
Files supplied
- AI or editable vector file
- EPS or SVG
- High-resolution PNG
- Transparent-background PNG
- JPG
- Print-ready CMYK versions
- Digital RGB versions
Brand Guidelines
A concise guide helps the startup maintain a consistent identity after the programme ends.
Guideline contents may include
- Brand purpose
- Brand personality
- Logo usage
- Colour specifications
- Typography
- Graphic style
- Photography direction
- Packaging consistency
- Social-media consistency
- Signage rules
- Print-production guidance
- Brand voice and writing style
Packaging and Label Design
The package may cover selected products based on the startup’s requirements.
Possible deliverables
- Product label
- Pouch design
- Box design
- Bottle label
- Jar label
- Wrapper
- Sleeve
- Carry bag
- Shipping box
- Product sticker
- Security seal
- Barcode and QR placement
- Nutrition or ingredient layout
- Manufacturing-information layout
- Usage instructions
- Legal and mandatory-information arrangement
- Dieline preparation
- 3D packaging mockups
- Print-ready artwork
The startup must provide accurate legal, ingredient, manufacturing, licensing and product information.
Printing and Packaging Production
A portion of the package will be used for an approved initial production run.
Production may include
- Product labels
- Stickers
- Printed pouches
- Folding cartons
- Corrugated boxes
- Paper bags
- Non-woven bags
- Carry bags
- Wrappers
- Sleeves
- Tags
- Inserts
- Thank-you cards
- Product-information leaflets
- Packaging seals
- Shipping labels
Final quantity will depend on
- Size
- Material
- Number of colours
- Printing process
- Finishing
- Product variants
- Minimum production quantity
- Approved package allocation
Signage and Business Display
The selected work will reflect the startup’s physical location and most important customer touchpoints.
Depending on the location, this may include
- Main business signboard
- Shopfront branding
- Acrylic signage
- Flex signboard
- Vinyl graphics
- Reception logo
- Directional signs
- Product-display panels
- Menu board
- Price board
- Promotional standee
- Exhibition backdrop
- Counter branding
- Wall graphics
- Door signage
- Installation
Electrical work, civil work and major structural fabrication may require separate approval.
Product Photography and Video
Professional visual content may be produced for selected products, services and launch channels.
Product photography
- White-background product photographs
- Lifestyle photographs
- Packaging photographs
- Detail photographs
- Founder portrait
- Team photographs
- Workplace photographs
- Edited high-resolution images
- Web-optimised images
- Social-media crops
Promotional video, depending on scope
- Short brand introduction
- Product video
- Founder interview
- Rebranding-process video
- Social-media reels
- Before-and-after video
- Final transformation film
Website or Landing Page
The winner may receive a basic professional digital presence aligned with the new brand.
Possible website scope
- One-page business website or landing page
- Mobile-responsive design
- Brand introduction
- Product or service sections
- Founder or company story
- Image gallery
- Contact details
- WhatsApp enquiry button
- Social-media links
- Google Maps integration
- Basic enquiry form
- SEO title and description
- Domain and hosting setup assistance
- Basic analytics integration
Complex e-commerce, mobile applications, custom ERP systems and long-term hosting may fall outside the standard package unless specifically allocated.
Social-Media Launch Kit
A coordinated launch toolkit can introduce the rebrand and support consistent ongoing content.
The kit may include
- Profile picture
- Cover image
- Instagram highlight covers
- Social-media bio
- Brand introduction post
- Product posts
- Promotional posts
- Story templates
- Reel covers
- Offer templates
- Testimonial template
- Price-list template
- Festival or announcement templates
- Launch content calendar
- Caption suggestions
- Hashtag guidance
A proposed launch kit may contain 15–30 editable social-media designs, depending on complexity.
Marketing and Corporate Stationery
Only the most relevant customer-facing and operational materials will be selected within the allocation.
Possible materials
- Business cards
- Letterhead
- Envelope
- Invoice format
- Quotation format
- Receipt format
- Product catalogue
- Brochure
- Leaflet
- Poster
- Price list
- Product card
- Thank-you card
- Warranty card
- Certificate
- ID card
- Email-signature design
- Presentation template
Basic Business-System Setup
A focused part of the package may support the professionalisation of everyday business operations.
This may include
- Customer database format
- Product and SKU list
- Stock register
- Sales register
- Purchase register
- Job or order tracker
- Expense tracker
- Basic quotation format
- Invoice workflow
- Simple management dashboard
- File and folder organisation
- Standard operating templates
- Basic ERP-readiness assessment
This does not automatically include a large custom ERP system.
From verification to brand reveal.
An eight-stage process keeps strategy, approvals, production and delivery accountable from the first meeting to the final handover.
Verification and Agreement
- Confirm winner eligibility
- Verify business ownership
- Sign winner agreement
- Confirm consent
- Approve package rules
- Nominate one authorised decision-maker
Audit and Research
- Study the business
- Review products and customers
- Study competitors
- Identify branding problems
- Set priorities
Brand Strategy
- Positioning
- Target audience
- Value proposition
- Brand personality
- Brand message
- Naming and tagline where required
Design Development
- Logo concepts
- Identity system
- Packaging
- Marketing materials
- Signage
- Digital assets
Proofing and Approval
- Digital proofs
- Physical prototypes
- Corrections
- Final approval
- Signed production authorisation
Production
- Printing
- Packaging
- Finishing
- Signage fabrication
- Photography
- Website development
- Social-media asset production
Installation and Launch
- Signage installation
- Product-display preparation
- Website launch
- Social-media launch
- Brand reveal
- Media coverage
Completion
- Final deliverable handover
- Brand-guideline handover
- Value-ledger statement
- Before-and-after presentation
- Completion certificate
- Final documentary
Clear scope. Shared responsibility.
The package value is up to ₹5,00,000.
It is a service and production package, not cash.
The allocation may be transferred between categories according to business needs.
The winner will not automatically receive every item listed.
The final scope will be approved after the business and brand audit.
Only one authorised startup representative should approve work.
Unused value cannot be withdrawn or converted into cash.
Quantities will depend on materials, sizes, specifications and production costs.
Extra quantities or services outside the approved scope may be charged separately.
Government fees, registrations, licences and statutory charges are not included.
Product claims, ingredients, legal declarations and regulatory information remain the startup’s responsibility.
The winner must provide feedback and approvals within agreed deadlines.
Rebranding activities must be completed by 31 January 2027, unless extended in writing.